Case Study:
Supplement Brand

Over 30% of their monthly revenue generated through Klaviyo

On a 1-Day Conversion tracking

window with over 35 flows

On a 1-Day Conversion tracking

window with over 35 flows.

On a 1-Day Conversion tracking

window with over 35 flows.

Welcome Flow

We are conducting an A/B test within our current welcome flow and have integrated WhatsApp via API. This integration triggers a WhatsApp reminder for subscribers who haven't completed a purchase within 2 hours of receiving the first email in the welcome flow.

Post Purchase Flow

Our data-driven post-purchase flow is tailored to each product category, allowing us to create specific sequences that showcase products with the highest likelihood of being purchased within that category.


Furthermore, we strategically time incentives to encourage repeat purchases, resulting in a 34% and 39% increase in the repeat purchase rate for their two new customer offers.

Winback Flow

This data-driven win-back flow is initiated just before customers begin to churn, allowing us to proactively reduce churn rates. At the end of the flow, we've incorporated a survey that asks key questions, with the most important being: 'Why haven't you made another purchase?' The insights gathered enable us to continuously improve our products, landing pages, and email marketing strategies.

Repeat Purchase Flow

Using a data-driven repeat purchase flow, we incentivize customers to make another purchase at the optimal time, based on the specific product they previously bought.

Over 30% of their monthly revenue generated through Klaviyo

On a 1-Day Conversion tracking

window with over 35 flows.

Welcome Flow

We are conducting an A/B test within our current welcome flow and have integrated WhatsApp via API. This integration triggers a WhatsApp reminder for subscribers who haven't completed a purchase within 2 hours of receiving the first email in the welcome flow.

Post Purchase Flow

Our data-driven post-purchase flow is tailored to each product category, allowing us to create specific sequences that showcase products with the highest likelihood of being purchased within that category.


Furthermore, we strategically time incentives to encourage repeat purchases, resulting in a 34% and 39% increase in the repeat purchase rate for their two new customer offers.

Winback Flow

This data-driven win-back flow is initiated just before customers begin to churn, allowing us to proactively reduce churn rates.


At the end of the flow, we've incorporated a survey that asks key questions, with the most important being: 'Why haven't you made another purchase?' The insights gathered enable us to continuously improve our products, landing pages, and email marketing strategies.

Repeat Purchase Flow

Using a data-driven repeat purchase flow, we incentivize customers to make another purchase at the optimal time, based on the specific product they previously bought.